Promoting Positive Body Image in Children Through Theatre: An Evaluation of Cinderella: the AWESOME Truth

Cinderella: the AWESOME Truth is a children’s theatrical production developed with the aim of promoting positive body image and improved self-image. As part of the production’s initial run at the Polka Theatre in London, United Kingdom, we conducted an evaluation of the show’s efficacy at improving state positive body image and self-image. Using a single-arm design, we recruited 54 girls and 45 boys between the ages of 5 and 9 years attending a performance of Cinderella with their parents/caregivers, and asked them to complete an adapted measure of state body appreciation at pre- and post-attendance. Participants were also asked to complete open-ended questions about their own uniqueness and awesomeness – two central themes of the production – at both time-points, and their enjoyment of the show at post-attendance. Results indicated that attending the performance improved state body appreciation, self-perceived uniqueness, and self-perceived awesomeness, with small-to-moderate effects. These results were consistent across girls and boys, and enjoyment of the performance was near universally high. Despite limitations – including the lack of a control group and the constrained assessment period – these results suggest that tailored children’s theatre may be a viable method of promoting positive body image in young age groups.