Impact of the soft power of the UAE on the growth of the tourism sector

<p dir="ltr">This research examines soft power’s role in UAE’s cultural tourism growth, emphasising how inclusive and tolerant policies can lead nations into development. To build an image of progressiveness and inclusiveness, the UAE has incorporated national branding, cultural diplomacy, and political stability into its soft power strategy. The study employs a purposive sample of 15 tourism professionals and related government officials from the UAE to acquire insightful data related to the influence of soft power on the development and growth of the country’s tourism sector. The author analysed data derived from respondents' perceptions and corresponding thematic findings. These perceptions provide insights into how the country employs its cultural assets and diplomatic relationships to attract international tourists, which results in enhancing its global position in terms of tourism. The research points out that there are diversity commitments made by the United Arab Emirates which include sizeable amounts spent on preserving heritage; promoting religious tolerance among different faiths; and making it easier for people from outside to come visit the country through simplified visa procedures. Some of the key challenges facing this region include coherence in governance systems, maintaining a fine balance between modernization and cultural authenticity, as well as working between public and private sectors. However, strategic investments, digital advertising, and dealing with mega-events have emerged as great possibilities that have increased the UAE's global culture magnetism. The research supports the efficacy of merging soft power projects with tourism regulations to increase the rate of cultural tourism expansion. Effective utilisation of soft power through destination branding, cultural tolerance, and the integration of economic policy can enhance the outcomes of cultural tourism. Coherence between the public and private sectors, coordination of stakeholders, and strategic planning are crucial to addressing challenges faced in soft power enhancement. As far as these revelations are concerned, it can be noticed that the UAE must integrate economic policies with cultural tourism strategies to maintain its global importance and promote long-term growth within international tourism industry competition.</p>