Anglia Ruskin Research Online (ARRO)
Browse

Why Rio 2016 may not bring the tourism boost Brazil hopes

Download (65.07 kB)
online resource
posted on 2023-07-26, 14:01 authored by Michael B. Duignan
A boost in tourism is meant to be one of the big bonuses of hosting the Olympics. There is never any shortage of pre-games rhetoric about the bounties – generally packaged as “Olympic legacies” – that the mega-event will bring hopeful cities and their governments. But Rio 2016, as with London 2012 and others before it, has shown that the reality rarely lives up to the promises. The ambitions were clear. Rio’s organising committee had the objective to increase visitors to Brazil during the games and to the end of September by as much as 82% – roughly 350,000 to 500,000 additional visitors. And Vinicius Lummertz, president of Brazil’s tourism board, hopes to leverage the increased visibility of Brazil to bring in more tourists in the long term, thanks to the “mega-exposure [of millions of TV viewers] from the games”. Logic would dictate that it’s a simple process. Sell all the event tickets, max out stadia with spectators and you’re rolling in it. Right? Rio 2016 has not had it so easy. The games have been a rollercoaster of challenges that have threatened its success. Issues of security at event venues, risks to visitor and athlete safety................

History

Publication title

The Conversation

ISSN

2201-5639

Publisher

The Conversation

Place of publication

Online

File version

  • Published version

Language

  • eng

Item sub-type

Other

Legacy posted date

2017-02-20

Legacy creation date

2017-01-04

Legacy Faculty/School/Department

ARCHIVED Lord Ashcroft International Business School (until September 2018)

Usage metrics

    ARU Outputs

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC