Paul Turner offers up some insights into why corporate reputation is important, and the factors that contribute to maintaining a consistent record. The ability of companies to sustain their reputation has never been so critical.
History
Refereed
Yes
Volume
3
Page range
24-29
Publication title
Interconnections
ISSN
1756-4751
Publisher
Lord Ashcroft International Business School
File version
Published version
Language
eng
Legacy posted date
2013-11-11
Legacy creation date
2020-09-07
Legacy Faculty/School/Department
ARCHIVED Lord Ashcroft International Business School (until September 2018)