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The invention of transitions: History as a symbolic site for discursive struggles over organizational change

journal contribution
posted on 2023-07-26, 14:20 authored by Sierk Ybema
Studies interested in the discursive use of ‘the past’ often view history as an organizational resource designed to create a shared origin and a common purpose, promoting a sense of continuity and commitment amongst organizational stakeholders. In this paper, I view ‘history’ instead as a symbolic site for discursive struggles between proponents and opponents of organizational change. It shows how organizational actors use ‘traces’ of a collective past in their version of ‘the’ history to win consent for change and to counter competing views. They do so by creating a sense of discontinuity from the past. The case study presented in this article combines a historian’s account of a newspaper’s history with an ethnographic account of the use of history prevalent amongst newspaper editors. While the historian’s narrative suggests the continuance of some vigorous traditions alongside identity change, the editors narratively construct or ‘invent’ transitions between periods or episodes while disregarding the organization’s traditions in their everyday talk. Storying the past, present and future in terms of a temporal dichotomy and ‘inventing’ transitions, departs from existing studies of rhetorical history which tend to highlight invented traditions which establish or reaffirm continuity with the past. The case analysis shows how the editors’ selectively and strategically deploy history to accomplish or oppose change as part of ongoing negotiations within the editorial staff.

History

Refereed

  • Yes

Volume

21

Issue number

4

Page range

495-513

Publication title

Organization

ISSN

1461-7323

Publisher

SAGE

Language

  • other

Legacy posted date

2018-05-30

Legacy creation date

2018-05-30

Legacy Faculty/School/Department

ARCHIVED Lord Ashcroft International Business School (until September 2018)

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