JBBM_Review_Bad to Good_Tzempelikos_final.pdf (233.17 kB)
Shifting from bad practices to good practices in research: Review of Bad to Good—Achieving High Quality and Impact in Your Research edited by Arch G. Woodside (Emerald, 2016)
journal contributionposted on 2023-08-30, 14:37 authored by Nektarios Tzempelikos
Arch Woodside’s new book Bad to Good—Achieving High Quality and Impact in Your Research (first edition), published in 2016 by Emerald Group Publishing Limited, addresses an extremely important topic in business-to-business (B2B) marketing and in business/marketing research in general, namely providing useful insights on how to perform highly competent research and maximize the impact of the research output. The book identifies bad practices that appear within most articles among the ranked journals in the sub-disciplines of business/marketing and provides useful remedies for such bad practices. This and other points are elaborated below.
Publication titleJournal of Business-to-Business Marketing
PublisherTaylor & Francis
- Accepted version