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Managing Creativity in the Age of Data-Driven Marketing Communication: A Model for Agencies to Improve Their Distribution and Valuation of Creativity
journal contribution
posted on 2023-09-01, 14:59 authored by Annette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena RovaiDescription to be added.Cannot be left empty
History
Refereed
- Yes
Volume
62Issue number
4Publication title
Journal of Advertising ResearchISSN
1740-1909External DOI
Publisher
WARCFile version
- Accepted version
Language
- eng
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Legacy posted date
2022-09-12Legacy creation date
2022-09-12Legacy Faculty/School/Department
Faculty of Business & LawUsage metrics
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