Tzempelikos_2019_2.doc (82 kB)

Innovation in Business-to-Business Marketing

journal contribution

posted on 2023-08-30, 16:15 authored by Nektarios Tzempelikos, Kaouther Kooli, David Lichtenthal

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History

Refereed

Yes

Volume

26

Issue number

3-4

Page range

229-232

Publication title

Journal of Business-to-Business Marketing

ISSN

1547-0628

External DOI

https://doi.org/10.1080/1051712X.2019.1611068

Publisher

Taylor & Francis

File version

Accepted version

Language

eng

Official URL

http://dx.doi.org/10.1080/1051712X.2019.1611068

Legacy posted date

2019-05-09

Legacy creation date

2019-05-09

Legacy Faculty/School/Department

Faculty of Business & Law

Usage metrics

Categories

No categories selected

Keywords

Business to Business Marketing Innovation

Licence

Exports