Branding with purpose: corporate reputation, CSR, and SDGs in advertising

<p dir="ltr">In the realm of advertising, the convergence of corporate reputation, corporate social responsibility (CSR), and the Sustainable Development Goals (SDGs) has emerged as a transformative framework through which brands communicate their values, ethos, and commitment to societal and environmental stewardship. This integration is increasingly vital in an era where consumers evaluate brands not only by the quality of their products but also by the ethical footprint of their actions and communications (Fernandes, Guzman, and Mota 2024; Singh et al. 2024). Advertising now functions as a moral and managerial interface between corporations and society, an arena where ethical intent, corporate authenticity, and consumer perception intersect (Lee et al. 2024; Pimentel et al. 2025).</p>