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Big Data Approximations: Brand Communities and AI
The quality of data and information located in brand communities can be ensured by checking for fake reviews or fake information. Artificial intelligence (AI) algorithms have the potential to resolve the ethical issues of fake information and to analyse informational trends accurately and in a timely manner. Thus, the application of AI in brand communities could give firms a sustainable competitive advantage. Also, brand communities extend over many geographical locations, which adds to the richness of the data that could provide valuable insights into products and services. In this application, AI would include an ethical memory and the ability to analyse and synthesise information. Thus, there will be an interface between the algorithm that checks the integrity of the information and the algorithm that analyses the data.
History
Refereed
- Yes
Volume
12Issue number
Special IssuePage range
37-57Number of pages
21Publication title
Interdisciplinary Journal of Economics and Business LawISSN
2047-8747Publisher
CJEASLocation
United KingdomFile version
- Accepted version
Language
- eng
Item sub-type
ArticleAffiliated with
- School of Management Outputs