Anglia Ruskin Research Online (ARRO)
Browse

An examination of the gender gap in smartphone adoption and use in Arab countries:a cross-national study

Download (340.37 kB)
journal contribution
posted on 2023-08-30, 15:33 authored by Nisreen Ameen, Robert Willis, Mahmood Hussain Shah
This is the first research to study gender differences among consumers in a cross-national context in the Middle East: the United Arab Emirates (UAE) and Jordan. A conceptual framework was developed by extending the extended unified theory of acceptance and use of technology (UTAUT2) further. It was tested among individuals aged 18–29 years using multi-stage cluster sampling. A total sample of around 900 usable responses from both countries were included in the analysis. The factors national IT development, enjoyment, perceived relative advantage, price value and effort expectancy were found to be significant in the model among Arab women in the UAE and Jordan. The study has theoretical, social and policy relating contributions. The study shows how an extended UTAUT2 fits among both genders in a cross-national context. The study is helpful for policymakers who intend to reduce the gender gap in smartphone adoption and use. The advancement of national IT development and the presence of effective policies focusing on women were found important in both countries.

History

Refereed

  • Yes

Volume

89

Page range

148-162

Publication title

Computers in Human Behavior

ISSN

0747-5632

Publisher

Elsevier

File version

  • Accepted version

Language

  • eng

Legacy posted date

2018-08-14

Legacy creation date

2018-08-14

Legacy Faculty/School/Department

ARCHIVED Lord Ashcroft International Business School (until September 2018)

Usage metrics

    ARU Outputs

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC