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A generalized model for smartphone adoption and use in an Arab context: A cross-country comparison
journal contributionposted on 2023-08-30, 15:03 authored by Robert Willis, Nisreen Ameen
The main aim of this research is to propose a conceptual model that explains the factors that can predict behavioral intention to use smartphones and the actual use of smartphones by young Arab consumers in three Arab countries: Iraq, Jordan, and the United Arab Emirates (U.A.E.). The findings indicate that the proposed extended model fits well in the three countries. The research provides information that can help policymakers and mobile companies.
Publication titleInformation Systems Management
PublisherTaylor & Francis
- Accepted version