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Virtual influencer presentation strategy coding & analysis

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posted on 2024-02-07, 16:01 authored by Katie Louise LeggettKatie Louise Leggett, Minna LammiMinna Lammi, William DaviesWilliam Davies

Coded dataset and analysis for research into representative virtual influencer self-presentation strategies on social media.

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    Faculty of Business and Law (B&L)

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    virtual influencerspresentation strategy

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