posted on 2023-10-17, 14:00authored byPetteri Repo, Katie Louise Leggett, Juri Mykkänen, Minna Lammi
Start-ups renew circular industries as they can develop and test new business opportunities in a more committed way than established larger businesses. There is, nevertheless, a lack of empirical research on what start-ups contribute to circular ecosystems. This study analyses circular start-up cases collected from a large international database. It applies network analysis to the examination of start-ups’ market offerings, activities, and business strategies. Eight start-up clusters are recognized, with the largest three involving design strategies in the fashion industry which transform waste to production resources, new business models in leasing and renting in the manufacturing industry, and product life extension in the service industry. The remaining five circular start-up clusters concern electricity grids, recycling and waste in construction, education and its impact, design concerning well-being and environment, and sport kits. Our findings provide an empirical foundation for the role of start-ups in circular ecosystems.
History
Refereed
Yes
Page range
1-1
Number of pages
6
Publisher
The International Society for Professional Innovation Management (ISPIM)