Creativity in education: Bite-size video’s impact on student engagement and satisfaction

This paper explores the impact of creative methods within active learning frameworks on student engagement, knowledge acquisition, and satisfaction. It suggests that adopting creativity into course design can significantly enhance learning outcomes, particularly in complex subject areas such as Supply Chain Management. To support this claim, a survey of 300 students in a UK higher education institution received 160 responses Furthermore, I analysed engagement metrics from the course’s Canvas module page. The findings reveal that creative design strategies not only improve understanding but also increase student engagement and satisfaction. This paper will discuss specific creative techniques that can be easily adopted by educators across various disciplines, demonstrating creativity's role as a crucial component in enhancing educational effectiveness.