Version 2 2024-05-16, 15:11Version 2 2024-05-16, 15:11
Version 1 2023-09-01, 15:26Version 1 2023-09-01, 15:26
chapter
posted on 2024-05-16, 15:11authored byGordon Bowen, Richard Bowen
The phenomenon of globalisation is an enhanced driver of fashion sales globally.
Nevertheless, its continual growth will slow due to geopolitical factors. Globalisation has
contributed to many successes in the fashion industry, but political opinion is slowing this
process down. The question is whether globalisation becomes deglobalisation and how this
will affect the fashion industry from supply chain, operations, marketing to logistics. The
impact of deglobalisation on the value chain in the fashion industry will require a new
perspective. Deglobalisation is about refining globalisation so that cultural and social issues
feature more prominently in the globalisation construct; a fashion industry that reflects on
this will help to resolve inequalities and improve the wages and rights of the people that work
in developing countries. However, cultural change will require the fashion industry to accept
the premises of deglobalisation and incorporate ethical leadership centralised on morality and
fairness. Industry 4.0 has tools and applications that would help the industry on its journey so
that all actors gain positive outcomes. With Gen Z and other consumers making purchase
decisions influenced by the responsibility of the brand (suppliers, production and fashion
retailers) there is momentum to move the dial on the fashion industry from sluggishness to
change.