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Comparative study of Electrolux's marketing strategies in Hungary and Britain

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posted on 2023-07-26, 12:43 authored by Katalin Illes

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History

Refereed

Yes

Page range

247-260

Publisher

Editions ESKA

Place of publication

Paris, France

Title of book

Contemporary developments in marketing

ISBN

978-2869116726

Language

other

Legacy posted date

2011-06-16

Legacy Faculty/School/Department

ARCHIVED Lord Ashcroft International Business School (until September 2018)

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