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Back to the Brewster: Craft brewing, gender and the dialectical interplay of re-traditionalisation and innovation

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posted on 2023-08-30, 16:56 authored by Chris Land, Neil Sutherland, Scott Taylor
The significance of gender within contemporary craft work is frequently acknowledged but rarely analysed in empirical depth. In this chapter we explore the experiences of women working in the craft brewing industry, paying particular attention to how the recent expansion in craft-beer production and consumption is underpinned by a masculinised and patriarchal notion of retraditionalisation. This is made apparent in the masculinities evident in persistently reproduced structures, aesthetics, marketing and attitudes surrounding craft production in this sector.

History

Refereed

  • Yes

Page range

134-152

Publisher

Routledge

Place of publication

Abingdon, UK

Title of book

The Organization of Craft Work: Identities, Meanings and Materiality

ISBN

9781138636668

Editors

Emma Bell, Gianluigi Mangia, Scott Taylor, Maria L. Toraldo

File version

  • Accepted version

Language

  • eng

Legacy posted date

2020-02-06

Legacy creation date

2020-02-06

Legacy Faculty/School/Department

ARCHIVED Lord Ashcroft International Business School (until September 2018)

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