This chapter explores the Tesla company and the relationship between its organizational strategy and use of foresight and future thinking. Examination of these processes are pursued to offer perspectives on the sustainability and viability of Tesla to advance its expansion program in electric vehicle technology. This case study concludes that a company’s ability to anticipate and respond to future trends and continuing disruptions is critical to its success, and that a strategic approach that incorporates foresight and futures thinking can help organizations navigate an uncertain future. Finally, this case study describes Tesla’s strategic approach and how the company leverages foresight and future thinking to inform its decision-making and drive innovation. Overall, the case study highlights the importance of strategic foresight and future thinking in organizational strategy development and provides insights for other companies seeking to adopt similar approaches.<p></p>
History
Refereed
Yes
Publisher
Palgrave Macmillan
Title of book
Futures Thinking and Organizational Policy, Volume 2 Case Studies for Managing Rapid Change in Social Media, Shift in Wealth and Government Instability