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The admirable company: why corporate reputation matters so much and what it takes to be ranked among the best
bookposted on 2023-07-26, 12:42 authored by Michael Brown, Paul Turner
The authors draw upon detailed research in Britain, America and other regions, to analyse the qualities that have contributed to firms being ranked the 'most-admired companies' in annual surveys over the past 20 years. Their research highlights the close link of being admired to being successful in terms of long-term shareholder value.
Number of pages248
Place of publicationLondon, UK