Economics for Business and Management. 3rd ed

An introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers. Helps to answer questions such as: What are the characteristics for successful entry into new international markets? How can ‘sustainability’ affect decision making within businesses? Why are today’s global investors so concerned about national debt issues? In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? What strategies can companies such as BP use to repair damaged global reputations? Features include: looking at real-life business situations facing decision makers in all the functional areas of finance, marketing, people management and strategy; examination of the recent credit crunch and financial crises and the effects these are having on global businesses; the use of concise and up-to-date case studies drawn from many business sectors, including the electronic, financial, energy, transport, publishing, music, retailing and food sectors amongst many others; highlights examples from a number of countries, including the new growth economies of Brazil, Russia, India, China and South Korea. New in this edition are: deeper insights into the causes, consequences and remedies for global financial crises; many new case studies - social networking, e-books, i-pads, electronic gaming, carbon footprint, flexible working, executive remuneration, intellectual property rights and much more; many additional and active learning opportunities to self-check progress throughout the text and on the companion website.